Wednesday, March 28, 2007

If you could just puree my burger and hand it to me with a straw, that would be great. Thanks.

A recent article in the New York Times brought up something that doesn’t surprise me but I really hadn’t given all that much thought to. That being that Americans like to drink, not just alcohol, we like to drink anything and everything. We’re a thirsty group. The problem with this is that we don’t just stick to water and milk, most of what we drink is calorie laden. In fact, the average American drinks 21% of their calories. For a person eating a 2,000 calorie a day diet that’s 420 calories of beverage. Do you know what else you can have for 420 calories? I'll tell you, you can have a 10 piece McDonalds ® Chicken Nuggets, or a McDonalds ® Quarter Pounder (no cheese). That’s a lot of juice/mocha-latte/soda. In fact, each day we’re drinking a full meal. The problem with this equation is that we don’t balance it out in the foods that we eat. We see our nutritional needs coming from our foods and we don’t balance our beverages accordingly.
I’ve mentioned before that I like to think back to our developmental origins when thinking about food and daily activity. Our ancestors, who spent their days looking for food (if you think you’re obsessed with food when it comes to dieting, these guys got you beat. Their whole day was built around finding food) they would drink water. That was the resource they had, and I’m guessing the lack of pollution made for some mighty tasty water. (Note: I am not suggesting anyone go around drinking water from the land. I’ve seen the East River, and want no part of it.) Perhaps they’d drink some of the dew from plants. Even when our roaming forerunners would stumble upon a tasty snack of oh, say, a honey comb and eat the whole thing which would still set them back about 800 calories. Still, sugar wasn’t really a big part of their lives except for those rare occasions. There was fruit, there was meat, and there were plants. And, that’s the way they lived. Oh, and they walked, all the time.
The idea that we drink 21% of our daily caloric intake is really astounding. What’s even more astounding is that most of those calories come from high fructose corn syrup, otherwise known as the Demon Spawn of Satan. High fructose corn syrup is evil. It’s a creation of a laboratory and it’s extremely harmful to your metabolism. Really. HFCS is this magical substance that is a sugar but reacts in your body more like fat. It is also more likely to add to your chances of obesity. HFCS has a way of completely bypassing digestion in the stomach and intestines and going straight to the liver. This results in it being distributed to your cells directly as opposed to having been broken down, the good parts used, the bad parts excreted as waste. Where do these whole globs of fructose go? A little to the brain, but mostly to the fat around your internal organs. And like inner thigh jiggle, a little padding is good, but too much is bad. In fact, the larger the amount of fat around your internal organs the higher your risk of organ failure and cancer. So, like I said, High Fructose Corn Syrup is evil.
Guess what? Water doesn’t have HFCS. Really it doesn’t, and your body needs at least 60 oz of the clear stuff a day to work at an optimal level. Juice is good, but in moderation, it’s high in sugar and as far as vitamins are concerned you’re better off with the actual fruit. The surprising winner in the article by the NYTimes was that coffee (otherwise known as my best friend in the whole wide world) is actually pretty good for you. Coffee it seems lower your risk for heart disease, type-2 diabetes, and colorectal cancer. Oh, and milk, milk is good for you (even though a lot of us can’t digest it properly), it’s actually a great way to absorb vitamins and calcium. Having said that, I’m off to absorb calcium and lower my heart disease risk, meaning: I’m getting a latte.

Thursday, March 15, 2007

I'll Take a Glass of Vitamins, No Ice Please.


Like soda? Like vitamins? Well, Coca-Cola and PepsiCo. have the answer to all of your problems. Apparently. This coming Spring two new diet sodas will be introduced into the market, Diet Coke Plus ® and Tava®. They will be a combination of the effervescent yet calorie free wonders we’ve come to know and love and the vitamins that we so desperately need. The drinks will be fortified with vitamins B6, B12, Magnesium and zinc. But, don’t call these two wonders of modern chemical industrialism diet soda, nope, they are certified “Sparkling Beverages.”
I’m not totally down on diet soda, I drink it sometimes, and it’s a weakness. But, for the most part I like seltzer with a little bit of juice, I tend to go for the more organic, less chemically processed approach to food. But, I find this new marketing of diet soda as a health drink a bit on the absurd side. When I drink diet soda I’m fully aware that the product I’m about to imbibe is made of nothing that I could ever pronounce or create on my own. I drink at my own risk. On the other hand, I find that the soda industries need to find healthier alternatives, a bit encouraging. In fact, in a 2006 survey conducted by financial giant Morgan Stanley, only 10% of consumers considered diet sodas a healthy dietary choice (Thank the Heavens!), which was a great drop from the 14% in 2003. Plus, my own personal favorite statistic, 30% of those interviewed were reluctant to drink beverages with artificial sweeteners in them. I consider this a huge triumph for the people of this country. Money talks in this world, sad but true, and when consumers’ demand that their foods be held up to a certain standard, the producers of food will have to respond accordingly if they want to continue earning a profit.
Coca-Cola’s CEO, E. Neville Isdell is none too happy with the fact that for the first time in many a decade the soda industry’s sales have dropped significantly. The big winner in beverage sales is the good old standby H20, followed by juice and tea drinks. Mr. Isdell is apparently baffled at how the health food industry can overlook such healthy products such as Diet Coke ®. “Diet and light brand are actually health and wellness brands,” he recently said in response to soda products being linked to the countries growing obesity epidemic. Okay, I get it, no one wants to be the bad guy, and sure diet soda might not be as big of contributor to the obesity problems we’re currently facing as say, a daily dose of fried chicken, but phenylpropanolamine doesn’t exactly grow on trees.
So, vita-soda, will I try it? I don’t know, maybe. Will I laugh at myself as I do, absolutely! I’m grateful that the junk food/beverage industry is looking to find healthier alternatives to their classically nutrient-zapping products. It’s a start, and in time they may really find natural, healthy alternatives for the public to consider. For now, I think I’ll stick with seltzer and juice, I’m pretty sure there are some vitamins in there too.